The Fight Against 3rd Nonfiction Essay Samples

The Fight Against 3rd Nonfiction Essay Samples The Ultimate 3rd Nonfiction Essay Samples Trick As you do, make notes on whatever looks like a very good idea. The major idea can become your title too. Describe how you believe you've matured in the past calendar year. Write about a unique birthday. Creative non-fiction is exactly the same. Consider what your favourite holiday means to you. While it's true that any truth, event, situation or person can be become a wonderful bit of writing, with creative non-fiction it is particularly essential that the subject matter is something which inspires and interests you. Where the whole dialogue is known, from a trial transcript for instance, there's absolutely no demand for imagination. Body regardless of what kind of essay you write, you're going to be telling some sort of story. On the flip side, in case you made a very good choice, focus on what influenced you to make that decision and the way it has changed you. The 5-Minute Rule for 3rd Nonfiction Essay Samples For others, you understand which experience you wish to record and will need to choose which type is the very best fit. It is vital to receive an ideal balance between resting and writing. Make certain you give clear explanations of the things on your list too. Just place your order to acquire an expert help anytime you want. Using 3rd Nonfiction Essay Samples The goal that you want to achieve in your life. B. Pick a specific time of day and a specific window. Narrate exactly the same from your life. If you wish to go personal and select a relative, remember to get a memorable and distinctive reason. The facts of the story has to be injected with life and colour, and this will always be simpler to do if you're starting from an area of passion. Normally, it requires 66 days in front of a new behavior gets automatic. Start with explaining the moment's significance and your urge to experience that, then describe your private connection to it. What Needs to be Done About 3rd Nonfiction Essay Samples Before It's Too Late Some must be false and, thus, there's an intrinsic element of fiction to this sort of true crime, no matter the style in which it is written. If you would like to compose a slice of fiction, imagine someone who's the complete opposite of how you see yourself, and put him or her in that exact chair. If you select the latter, you can have a humor piece on your hands. Every sheet of writing has value. Each piece can only be as long because you can write within the duration of the song. The aim of the reconstructed conversation is to add more detail and supply insight. Now write a string of scenes depicting those moments. Take out two parts of paper. 3rd Nonfiction Essay Samples: the Ultimate Convenience! You find the facts a bit more softly. Biographies are factual accounts of somebody's life. 3rd Nonfiction Essay Samples Options Las Grutas was among the biggest cave systems on the planet. Go on a walk around a place you understand well, perhaps it's your house, your neighborhood, or a particular park or building. Don't be worried if the subject's small in comparison to world events. You simply have to realize the way that it sounds to other people and the way the full flow goes. There was a mixture of complex and simple habits people were attempting to incorporate in their everyday routine. In terms of the process of creating the album, states Q-Tip, it was exciting. Describe the experience in one, vivid scene. It may be helpful to find an essay visually. Essays are sometimes not linear, nor do they always stick to the exact template. Personal essays must acquire personal. Narrative essays serve a wide array of purposes. Below, locate a number of exercises to help you begin writing original and imaginative true stories. Selecting the topic for your essay could be the hardest part. These themes are just a few. If you're in a position to, do keep in contact with your school. Describe a number of the new responsibilities you will have when you enter middle school. High school can be very hard. Describe several matters you would search for in your ideal high school. Then it's possible to employ the best writers of students assignment assist and leave all of your stress on them. Tell us a topic you have changed your head on in the last three years. Define the expression time management and describe ways you can take advantage of it in middle school. Make certain you connect the significance of the activity to a particular experience or story to provide the essay direction.

Slavery in American Literature - 1590 Words

Slavery in the United States was a form of unfree labor which existed as a legal institution in North America for more than a century before the founding of the United States in 1776, and continued mostly in the South until the passage of the Thirteenth Amendment to the United States Constitution in 1865. Most slaves were black and were held by whites, although some Native Americans and free blacks also held slaves; there were a small number of white slaves as well. . Slavery spread to the areas where there was good-quality soil for large plantations of high-value cash crops, such as tobacco, cotton, sugar, and coffee. By the early decades of the 19th century, the majority of slaveholders and slaves were in the southern United States,†¦show more content†¦The slave narratives also gave Northerners a glimpse into the life of slave communities: the love between family members, the respect for elders, the bonds between friends. They described an enduring, truly African American culture, which was expressed through music, folktales, and religion. Then, as now, the narratives of ex-slaves provided the world with the closest look at the lives of enslaved African American men, women and children. (in incheiere) Uncle Toms Cabin had a tremendous impact. The character Uncle Tom is an African American who retains his integrity and refuses to betray his fellow slaves at the cost of his life. His firm Christian principles in the face of his brutal treatment made him a hero to whites. In contrast, his tormenter Simon Legree, the Northern slave-dealer turned plantation owner, enraged them with his cruelty. Stowe convinced readers that the institution of slavery itself was evil, because it supported people like Legree and enslaved people like Uncle Tom. Because of her work, thousands rallied to the anti-slavery cause. Southerners were outraged, and declared the work to be criminal, slanderous, and utterly false. A bookseller in Mobile, Alabama, was forced out of town for selling copies. Stowe received threatening letters and a package containing the dismembered ear of a black person. SouthernersShow MoreRelatedTwo Contrasting Views of Slavery in Literature: Beloved and American Negro Slavery2068 Words   |  9 PagesIn this essay, I will be examining the works of two authors on the topic of slavery in America: Ulrich B. Phillips American Negro Slavery (1918) and Toni Morrison Beloved (1987). One writes as a Southerner and a historian who is defending southern slaveholders and draws upon contemporary racial theory to justify the system as beneficial to African Americans. The other writes as an African-American woman who is looking to write women into history and in doing so, add a female voice to the pastRead MoreVoices Of Freedom : Slavery s Impact On African American Literature1204 Words    |  5 Pagesimpact on African American Literature In the early to mid-nineteenth century, America found itself divided over the issue of slavery. The culture, traditions, and economy of southern states depended heavily on slave labor, while the northern states opposed the institution of slavery. Even though the slave trade was declared illegal in the early nineteenth century, slavery itself was not illegalized until more than a half century later. Abolitionists used powerful anti-slavery writings as a wayRead MoreHuckleberry Finn American Literature Essay1373 Words   |  6 Pages American literature is a piece literary of work during and after the formation of the United States that is not only written by American authors, but is influenced and reflects on the nation’s past and truths (good or bad), values, ideology, or traditions. A prime example of American literature is Adventures of Huckleberry Finn by Mark Twain. He exposes and reflects on the truth about slavery and racism during the 1870s, proves how Huck s vie w has been formed society, includes American characteristicsRead MoreSlave Narratives : A Darker Side Of American History900 Words   |  4 PagesA Darker Side of American History How would we be able to fully understand history only knowing one-side of the story? If this was the case, American History would be an amazing story of liberty, expansion, and the foundation of American democracy as the most fair and honest government created in the world today. However, this is not the case thankfully due to novels, interviews, and autobiographies written by Americans who’ve felt the painful sting of the other side of American History. For exampleRead MoreThe Norton Anthology Of American Literature781 Words   |  4 PagesS. Levine. Angelina E. Grimke. The Norton Anthology of American Literature. New York: W.W. Norton, 2013. 771-75. Print. Grimke expresses how slavery is not right in any way, shape, form or fashion. She states now God does not approve of this. She also states how it is not in the Declaration of Independence, the Constitution or anything like that. Baym, Nina, and Robert S. Levine. David Walker. The Norton Anthology of American Literature. New York: W.W. Norton, 2013. 765-69. Print. David WalkerRead MoreSlavery During The Twentieth Century993 Words   |  4 PagesJeremy Black has recently stated ‘slavery played a major role in the twentieth century.’ The twentieth century, he argues, witnessed a highpoint in slavery as it rose to a new peak. He defines slavery as being ‘public’ which differs from the ‘conventional account of enslavement, economic exploitation and racism.’ For Black, the conventional account of slavery has been ‘easier to define and confront.’ This dissertation through the work of three authors: Buchi Emecheta, Ayi Kwei Armah and TayebRead MoreEssay Frederick Douglass and Slavery1448 Words   |  6 PagesFrederick Douglass and Slavery Frederick Douglass the most successful abolitionist who changed America’s views of slavery through his writings and actions. Frederick Douglass had many achievements throughout his life. His Life as a slave had a great impact on his writings. His great oratory skills left the largest impact on Civil War time period literature. All in all he was the best black speaker and writer ever. Douglass was born a slave in 1817, in Maryland. He educatedRead MoreLiterature’s Effect During the Abolitionist Movement Essay1727 Words   |  7 PagesThroughout American history, literature has been used to bring social injustices into public view. One successful example of this was anti-slavery work written before and during the Abolitionist Movement. Abolitionist literature began to appear predominantly in 1820. Until the Civil War, the anti-slavery press produced a steadily growing stream of newspaper articles, periodicals, sermons, childrens publications, speeches, abolitionist society reports, broadsides, poems, and memoirs of former slavesRead MoreEssay on Ethnic Literature959 Words   |  4 PagesAmerican Literature Paper Randy Hale University of Phoenix ENG.301 American Ethic Literature Michael Cromwell December 24, 2012 American Ethic Literature Paper What makes American literature American? American literature is just that American literature. American literature is stories of people lives that are based on American standards. Early American standards where based around slavery and oppression but now they are based on freedoms like freedom of speech and press. America hasRead MoreThe Influence Of The Harlem Renaissance On African American Literature1144 Words   |  5 PagesThe Affect of the Harlem Renaissance on African American Literature The second half of the eighteenth century introduced a new expression to the literary world. The new expression was a voice that belonged to the African American writers. The African American writers wrote with a flair and brought a new perspective to the realm of literature. Literature, as America had known it, consisted of works from Christopher Columbus, John Smith, William Bradford, and Mary Rowlandson; these writers captured

Strategy Formulation free essay sample

As defined by Andrew M. Pettigrew of United Kingdom, the formation of strategy in organizations is a continuous process. Specific dilemmas within the firm, or in the firm’s environment, may raise the organization members’ consciousness of strategy and allow us, as analysts, to think of strategy formulation as an intentional process built around certain discrete decisions; but strategy is being formed implicitly all time. Choices are made and acted upon in processes involving individuals and subgroupings, at various organizational levels, that develop into the pattern of thinking about the world, evaluating that world, and acting upon that world that we call strategy. Study of the process strategy formulation therefore involves analyses of both discrete and identifiable decision events, together with the connections between successive decisions over time. Strategic planning is a sequential process, with each part building upon the previous one. The initial step in strategy formulation is typically the compilation and dissemination of the vision and mission statement. It specifies the organization’s scope of activities and the market a firm wishes to serve. Follow-on strategy formation is a combination of three main processes which are as follows: Performing a situation analysis, self-evaluation and competitor analysis: both internal and external; both micro-environmental and macro-environmental. Concurrent with this assessment, short- and long-term objectives are set. These objectives should include completion dates. Implementation plans then detail how the objectives are to be achieved. The strategy hierarchy Most corporations have multiple levels of management. Strategic management can occur at corporate, business, functional and operational levels. Corporate strategy answers the questions, which businesses should we be in? and how does being in these businesses create synergy and/or add to the competitive advantage of the corporation as a whole? Business strategy is the corporate strategy of single firm or a strategic business unit (SBU) in a diversified corporation. Functional strategies are specific to a functional area, such as marketing, product development, human resources, finance, legal, supply-chain and information technology. The emphasis is on short and medium term plans. Functional strategies are derived from and must comply with broader corporate strategies. Defining an operational strategy was encouraged by Peter Drucker. It deals with operational activities such as scheduling criteria. Define the word strategy and formula and its history Strategy has been defined by Robert M. Grant as the match an organization makes between its internal resources and skills.. and the opportunities and risks created by its external environment. Understand the SWOT analysis and its relation to strategy formulation â€Å"Strategy formulation and implementation. † by Richard Daft. Prepared by Gregar Donaven E. Valdehueza, MBA (Lourdes College Intructor) S ? Strenghts Positive internal Characteristics that the organization can exploit to achieve its strategic performance goals. W ? Weaknesses Internal characteristics that might inhibit or restrict the organization’s performance. O ? Opportunities Characteristics of external environment that have potential to help the organization achieve or exceed its strategic goals. T ? Threats Characteristics of external environment that may prevent the organization from achieving its strategic goals. Learn the step by step strategy formulation 1 Understand strategy and its importance: You need a strategy that beats the market realities. There are certain common denominators for all the companies that operate like customers, suppliers, competitors, and potential entrants (competitive products). Now each of these try to demand and command attention in furtherance of their own cause. All these also can work towards reducing the gap between the capital investment and returns (profit/loss). It is prudent to manage these denominators in a way that reverses the trend and makes returns, a healthy multiple of capital investment. 2 Identify the source of advantage and exploit it: There are many sources of advantage for an entrepreneur two of the most important being, location and special capability. Now these are scarce commodities and any strategy plan conceived around attributes puts the organization ahead of the rest of the competition and positions you along with the best of the competition, and makes success that much less complicated. 3 Position the organization appropriately: Focus on the markets and the marketing factors that synch with the nature, culture, size and technological advantages and constraints. Determine and discriminate between the markets while allocating funds. The strategy should reflect a clear understanding of markets and should result in intelligent defining of the segments that could result in refined resource allocation. This should of course be preceded by microscopic market research at granular level to see direction of trends in those markets. 4 Do not follow the trends, but set one: Far too often it has been observed, that the strategies are woven around the existing market trends. This is considered a way of playing safe, but how safe it is, is the question. The word â€Å"trend† itself denotes a temporary existence and ease of replaceability (imminence of change). The strategy should be to peep into the future and identify what could be tomorrow’s trend. Identify and formulate the strategy accordingly, or better still plan a strategy that could make you a trend setter. 5 Base your team strategy on privileged insights into futures, not on past history: It is a common practice, to collect heaps of information on the history, do some arbitrary interpolation or extrapolation and then base team strategy on this data. This will no doubt allow your team to sustain past commitments without losses but if growth is your objective and market leadership the ultimate aim, youll need to have an insight into the future. A glance into people’s pulse regarding what they have versus new things they would like to have gives a fairly accurate insight into the future. It pays to organize frequent market research (controlled advancements are not moved forward randomly). With the availability of so many social media platforms, it is now easier to gauge people’s aspirations by seeing and assessing interests and frustrations in your network. 6 Plan to enable success, but respect the glorious uncertainties of the market. An all weather strategy often keeps you always afloat compared to one planned for normal (current) market behavior. Planning for the event of a failure (such as maintaining liquidity by renting or leasing versus owning capital assets) is always better than failing to plan. Uncertainties of the future can be classified into four levels. Level one gives a fairly clear view of the future, and an inkling of what to expect. Level two is a little more hypothetical about the action and outcomes, but rather concrete expectations. Level three works on the law of probability for likelihood of returns. Level four represents total ambiguity (on a hunch for example) about the outcome and delivers shockers. A formulated strategy can reasonably be expected to provide for the first two levels. Strategy for the third and fourth levels depends upon various factors, and should be best left to the ingenuity of the entrepreneur and enterprise. 7 Stage your strategy to have a correct balance of commitment and flexibility: Commitment (of resources) and flexibility (variations) are inversely proportionate and more often than not, they are malefic to each other (jumping in contravenes edging in, one toe at a time). It is all about trade-off between the two, and success depends on the timing and intuition. If it is a leap in the dark, how you land your market for your new product depends on your expertise and experience in creating a new markets or vice-versa. 8 Make your strategy to be understood and bought into by your team: Your planning should be done in such a way that it is backed by a strong conviction in the team who must deliver on the plans. This is possible, if you take into confidence the department heads during the planning stage, take their views, and where ever feasible implement them. Ownership at the planning stage naturally ensures ownership and informed support at the implementation stage. 9 Align plan and action Translate your strategy into an implementable action plan. First, define clearly what you are moving from and where you are moving to with respect to your company’s business model, organization, and capabilities. Develop a detailed view of the shifts required to make the move, and ensure that processes and mechanisms, for which individual executives must be accountable, are in place to effect the changes. Quite simply, this is an action plan. 10 Be sure that everyone knows the timetable for what to do and being proactive, not reactive. Be sure that each major â€Å"from–to shift† is matched with the energy and assets to make it happen. Since the totality of a major change often represents a corresponding organizational transformation, make sure you and your senior team: Draw on research and experience offering solid advice on successful change management revealed by the large body of information of actual, successful change. planning process 11 Align your strategy to the required resource allocation: That is the final but most important point don’t forget to make sure your ongoing resource allocation processes are aligned with your strategy so that when you do implement changes, you have the resources to fully take advantage of matching resources to the opportunities in your new niche, product and market. Appreciate the importance of strategy formulation

Violence Essays (702 words) - Video Game Censorship,

Violence In Games A while back a senator said that violence in computer games is completely outrageous and is amazingly influential on our youth. We'll just randomly choose a name by which to call him and randomly choose a state that he represents. We'll call him "Joseph Lieberman" of "Connecticut." Oops, that seems to be his real name and state..... Anyway, Joe believes that violence is simply appalling and that games should not have violence. Well, here are my reasons why violence is not bad in computer games: people are not persuaded to commit amazingly bloody crimes by them, there are ratings on games, and also, movies can have all the violence they please and the rating can justify it all. Let us examine these. Many people would say I am wrong about this one. I say violence does not affect people that much when they are playing a game. I hope that our species has evolved enough to tell the difference between a 15" screen full of pixels and the real world. I hope they realize that the violence on these screens is quite fake, and that in the real world this violence will not be put up with. What is that I hear? It desensitizes people to violence. Let us take a look at this. You've been playing violent computer games since you were five. Violence no longer affects you. Are you going to take a gun to someone's head just because violence is no big deal to you? You probably will not. I can hear Joe now. Mechwarrior 2 is violent and should not have all this violence. Now, if you are familiar with Mechwarrior 2 then you know it is a game that you play as a robot destroying other robots. Little Billy sees this and decides he'll get dad's robot out and do some damage. There is a reason for you right there why game violence is not that persuasive. A lot of it is not completely real. Furthermore, violence has been in movies for a lot longer and children have not been too influenced by it. Eighty-seven percent of violent crimes are committed by adults. Do you think all this violence is really getting the kids to become more violent? Now, people probably are not convinced yet. You are saying little Billy, 5 years old, in this state of complete malleability will play "monkey see monkey do" (I put this in quotation marks because of how demeaning it is calling people monkeys, but I lack a better saying so I used it) and take dad's shotgun to a buddy and blow him away a la Quake. This is why games have ratings. You know, those little rectangles that say "T" for Teen rating because of violence, gore, vulgarity or what-not? Yes, contrary to what you might have heard, that is a rating. It means that if parents are responsible they will not let Billy get Quake. If you happen to have games that are not appropriate for your kids you are not out of luck. Daggerfall has parental controls and password protection to keep your kids from seeing the violence. Many companies do this. It's another way moldable young children are protected from violent games. I have one last point to make. Sen. Lieberman finishes his press conference that bashes computer game violence. He then takes a walk to the local theater and purchases tickets to take his 10-year-old to see Saving Private Ryan . Do find anything wrong with this picture? He accepts violence in one form but completely denies it in another form. Movies have ratings to protect children from violent content. They can get away with anything and it has not really affected kids in the past. Then a new form of expression, computer games, pops up into the picture. Now people are saying the violence is overbearing when really they are ignoring the fact that the everyday news has more violence than your average computer game! Take into consideration movies and then the violence in computer games is greatly dwarfed. Well, Joe, did I miss anything? Computer game violence does not seem to affect people; games do have ratings, and there is already so much violence on TV and in society that the violence in computer games is not adding too much to the equation. I think that if you are a kid and a violent game is OK with your parents then play that game.

How to Organize a Dorm Room

How to Organize a Dorm Room Given how ridiculously tiny the room might be, knowing how to organize a dorm room can be a challenge. So just what can you do to make the most of what space you do have? Dont have anything in the room that serves only one function. Sure, that plug-in grilled cheese maker seems cool, but it takes up a lot of space and can only do one thing. Make sure that every item in your room serves more than one function. For example, pick a speaker system for your iPhone that charges it at the same time. Use a throw on your bed that you can also take to football games when it gets cold outside. Youre paying a lot for that little room make sure your stuff is earning its keep, too! Think about the actual number of things youll really need at any time. Do you really need 20 highlighters? Or will 5 do? Let your campus bookstore be the one to keep things in stock; you can always run down there and get more of any supply (or borrow some from your roommate or friends down the hall). Split things with your roommate. Do you really need two printers? Two mini-fridges? Two MLA manuals? Of course, if sharing makes things get sticky, avoid this rule ... but, most likely, yo u and your roommate can make things work out by sharing some of the most important stuff. And you can save some sacred space (and cash) in the meantime. Avoid empty space. You probably have a duffel bag or suitcase for your trips home (or elsewhere). When you store them in your closet, dont store them empty. Put out-of-season clothes, big jackets, blankets, and anything else that will fit inside of them. Is there room under your bed? Buy storage boxes and cram in as much as you can. Youll still have your stuff accessible but no longer in the way. Aim for keeping things organized as often as you can. You may hear echoes of your mother in this rule, but its true: in a space that is especially small, keeping things organized will make the space seem larger. If youre pulling an all-nighter, getting everything off your desk except the stuff you need will help as your ability to focus starts to fade. If you like to read and study on your bed, being able to do so without having to fight for space with your laundry will make it easier on both your body and your brain.

Guide to Choosing Part Time Jobs for Students

Guide to Choosing Part Time Jobs for Students Working a part-time job while in college is very common. In fact, 70 percent of college students work part time while completing their degrees. Whether it’s to compensate for rising tuition costs or to supplement your student loan package, if you’re looking for work at the start of the semester, you won’t be the only one. But what kind of job is suitable for a college student to have? Here’s a simple guide to finding a part-time job while in college. Visit College Career Center Nearly all colleges have a student career center to help students look for employment and/or shape their career goals. Look for the resources that your institution offers first to see if anything is a good fit for you. Pick a Place that Supports Your Studies Some businesses love having students to fill in their part-time slots. And some places don’t understand that your main priority is your education. Make sure that they understand that your studies come first and that they can’t expect you to work the night shift the night before exams. Finding a place that can accommodate your class and study schedules is essential to making the work/study arrangement go smoothly. Location On-campus jobs are ideal as you won’t have to waste any time going to and from your job. Whether you’re working as a library assistant or helping one of your professors with their research, on-campus jobs are the perfect option. These days, remote work is becoming more and more popular, so you may be able to land a part-time job without even leaving your dorm room. You might find a job as an essay writer or do web design. If you’re not able to land any on-campus jobs or remote work, make sure you choose a place that’s a reasonable distance from your school. It’s not worth it for you to endure a long commute to and from a part-time job. Look for something closer to your school or home. Does it Pay Enough? You’re probably looking for a job because you need some extra money to get you through to the end of the semester. Make sure that the hours and the pay are enough to meet your needs. If not, you’ll be sacrificing study time for a job that doesn’t even serve its purpose. Plan a budget beforehand to make sure you know how much you’ll need to make so you can decide which jobs are worth taking. Here are some salary negotiation tactics for college students. Hotel/Babysitting Some part-time jobs such as being the desk clerk at a hotel or babysitting involves a lot of free time where you can crack open the books and get some studying in while you’re on the clock. Those types of jobs are ideal for students. Training for Your Career It may be possible for you to work at a place that has to do with your major or future career plans. For example, if you’re studying education, you may find some part-time work at a local school. Or if you’re studying nursing, you might find some work at a health center. These jobs have the added benefit of giving you work experience before you’ve even completed your degree. Low Pressure It’s important that you choose a job that’s not particularly high stress, nor one that wears you out physically or emotionally. You want a job where you can clock out and walk away after your shift is done without it taking a toll on your non-working hours. Prioritize Whatever job you choose, keep in mind that your main focus right now is your education and that the job is secondary. After you graduate, you can focus on your career, but for now, your studies are your main priorities. Make sure this job isn’t taking over your study time.

The Rise of Imperial Rome Essay Example | Topics and Well Written Essays - 1500 words

The Rise of Imperial Rome - Essay Example Afterwards, more provinces became romanized and integrated they themselves played an increasing role in the empire governing. The people in the new provinces gradually started getting roman citizenship and later the provinces came to form significant minorities in the Rome senate (Jill, 286). However, the citizenships extended always tend to exclude women and slaves. The same time the provinces were be included in the senate, the economic centre of the empire began to move towards the provinces within the Roman Empire from Italy. Trade started expanding and extending to other markets such as Italy and beyond. The trading that went on within the provinces of trading everyday items between those in the empire created a sense of communion. However, a clear defined line between the east and west was still laid down. In the east Greek was spoken as an official language while in the west Latin was the official language at this time. However, through the years Latin remained to be a marker of Romanness. The trading opportunities for Rome Empire were diverse and plentiful. Roman glassware and pottery were traded east. Gold and silver coins were the main form of payment, draining 100 million sesterces every year from the empire. Among the trade that took place in Rome was also slave trade (history.com/topics/ancient-rome). During Augustus reign as many as 35 percent of Italian people were slaves. Therefore Rome was marked as one of the five slave societies in history. Slaves in Rome Empire constituted at least a fifth of the people in the population and played a major role in the economy. History of the rise of imperial Rome Initially, Rome was governed as a republic before it becoming an empire. It had three major elements; the central government, military and provincial government. In the 3rd century BC, Rome had begun taking over provinces. During this time, Sulla and Caesar governed Rome and they had both achieved the rank of absolute ruler, however, their reign was short lived, owing to the crisis that the empire underwent in the 3rd century, which threatened its existence. Fortunately, the situation was stabilized and reunited. This was four centuries before it became the greatest empire. Furthermore, the provinces were administered by former praetors and consuls. The consuls and praetors were elected to one year term and held right of command. Consequently, Rome transitioned from republic to imperial autocracy due to the amassing of misappropriates military power and wealth by some men through their provincial commands and this was a lead factor for the transition. After the transition from a republic to an empire the first empire was Augustus. The first empire Augustus obtained his role as a supreme ruler after defeating Antony and Cleopatra in 31 BC, at the battle of Actium. The emperor was the overall authority in decision and policy making and his practical source of power and authority was the military. Augustus rejected titles associa ted with monarchy and otherwise referred to him as princeps which meant the leading citizen. Moreover, in his era, Augustus order to the chaos that almost took 20 years of civil war was finally brought to an end (Duncan, 24). Areas that had been added to the Roman republic needed to be reconstructed as provinces to the empire, therefore Augustus reorganised the provinces such as Asia Minor and Syria, and then held the Parthian empire in check using cunning diplomacy. During the reign

Adolescent Development and Behavior Essay Example | Topics and Well Written Essays - 2500 words

Adolescent Development and Behavior - Essay Example Their bodies change physically. They mature intellectually, and adolescent makes changes which secure their own social identity. Each of these changes pulls direction both from the natural elements in their bodies, and the nurturing environment which is around them. Changes in biology require nature - food, exercise, caloric intake and other environmental contributors. On the other hand, changes in social identity, sexual identity, body image, and position in the pecking order are more a function of the nurturing social network which surrounds the teen than how much food they consume or how much sleep they get each night.Finally, the subject if intellectual development must also be taken into consideration regarding the teen's maturation process. Intellectual development is a function of but nurture and nature. The student can have the best natural environmental surroundings and still mature with the idea that he or she is of diminished intellectual ability. The intellectual maturati on process required physiological changes in the adolescent's brain structure. This process also required input from those around the adolescent. The individual must be reinforced, and reassured that their intellectual growth is indeed accomplishing and attaining new levels of intellectual progress in order for the individual to grab a hold of this identity, that they are an intelligent person, and that their thoughts are indeed important and valuable. The process of adolescent development is one which is complicated because of the totalistic range over which the child changes. One set of inputs; factors which catalyze the change also affect other areas. The absence of one of the required inputs, healthy nutrition for example, not only affects the physical growth of the person, but also can impact the child's emotional and intellectual balance and progress. Jerome Dusek in his book Adolescent Development and Behavior attacks this subject and attempts to give an both an overview as well as a detailed understanding of the myriad of changes which occur in the adolescent's mind, body and soul as they mature. This book addresses the list of tasks which the teen must accomplish on his or her journey from child to adult. Through this book, the reader is able to look at the entire process of adolescent maturation, and understand better, as if from a distance, the monumental achievement which we call surviving the teen years, and becoming a successful, balanced adult. Adolescent Maturation Tasks According to Dusek, the process of moving from child to adult is filled with specific tasks. Each of these tasks is specific and quantifiable. In order for the child to arrive in adulthood, the individual must "achieve mastery of "certain social abilities or attitudes related to development. In other words, developmental tasks are skill s, knowledge, functions or attitudes that in individual must acquire at various stages during his lifetime in order to adjust successfully to the more difficult roles and tasks that lie before him."1 As a person who is looking back at the adolescent process, this book has clarified a number of false impressions which are typical to the adolescent mind. There are a number of ideas which the adolescent holds which have nothing to do with the developmental tasks. These beliefs also form a core of what many adolescents think is the purpose of this phase of life. For example, one of the chief beliefs that adolescents believe as part of their cultural identity is that their experience is unique. The teen is out on his own, and alone in this journey. For this reason, peer influence becomes such a highly charged influence for the teen. The teen places much of what is outside his or her sphere of peer social

Critical Analysis Essay Essay Example for Free

Critical Analysis Essay Essay The media throughout the world has been in the frontline in educating members of the public on important social issues ranging from politics, drugs, terrorism, and popular music to sports. The best of all is the fight against AIDS. AIDS is one of the diseases which is threatening the existence of humanity and therefore more initiatives are being developed to fight it. In addition to videos, movies, plays and advertisements in sports’ and entertainment channels, songs have been composed by some artistes to try and spread the message to among other people, the youth who are of high risk of contracting the disease. These songs are played in the AM and FM radio stations throughout the world (Emad, 2006). This paper will discuss the representation of AIDS in songs which are played in our radio stations. It will also analyze its representations through advertisement on various entertainment and sporting channels such as MTV and VH1. It will finally analyze the importance the songs and advertisement channels have on the eradicating the disease. Songs about AIDS Social marketers have been trying to have more people get informed on the basic of HIV/AIDS. See more: how to write a critical analysis outline Some of the countries have encouraged the use of such channels as MTV to spread the fight against the disease and where they have been successful, the prevalence rates have been low. In the recent past, more musicians have been dieing of AIDS and that is why some of their colleagues are trying to come up with songs to not only make their partners aware but also educate the public on the crisis. In the U. S, an organization- The Estate Project- which was launched some years back as an Aids awareness initiative is now getting popularly with it programs. The main mission of this organization, just like other radio stations is to compile the musical works of artistes who have died of the disease and inform the public. It also aims to preserve the cultural legacy of the crisis (Emad, 2006). In the U. S for example, many artistes have composed songs to promote programs intended to fight the scourge. Examples of these songs are; ‘HIV blues’ by Kerry Stevens from the album ‘out in the country’ and ‘positive’ by Spears Jay from the album ‘family values’. These and other songs contain messages on how to keep safe from the disease or remain health if you are infected. These songs especially those by well known artistes in the U. S and Europe can be very attractive to the youth. Likewise, the Federal government has also developed policies which require that all organizations including the media houses and musicians help it fight the pandemic. Some songs have specifically been composed to pass messages on the use of condoms. The condoms are considered one of the strategies that help in preventing people from having unsafe sex. The songs when played in the radio stationed will help pass information to the young people who may not have access to the information elsewhere. ‘Sauti ya America’ is one of the radio stations broadcasting from the U. S to many of the African countries and it uses its superiority and quality of transmission to educate the Africans on the seriousness of the crisis and it also tries to provide suggestions on how the youth can stay health. Many of the young people in the world today and especially those in third world countries don’t have the accurate and correct information about AIDS. In rural areas where the information on the diseases is limited, more youth are engaging in unprotected sex. Research has suggested that the youth can easily receive information on the disease through advertisements Advertisements Entertainment channels such as MTV has noticed that there is information deficiency in the society. Through its music shows featuring the best artistes not only in America but also in Europe, the entertainment channels aim at passing important social issues to its fans. The programs are then broadcasted to countries in Africa and Europe. These programs are needed to develop the penchant for advocacy in the music industry with an objective of political and social motivation. The entertainment channels help the organizations fighting against AIDS to build some sort of cohesion between the facts about the disease and the myths that people believe concerning AIDS (Johnson, 2005). The whole process of representation in songs started in the late 1980s when AIDS in the U. S became a pandemic and the federal government decided to bring the issue of HIV/AIDS to a situation where people must decide and publicly accept the reality about the disease. The songs and the advertisements stations had a role to play and the role at that point in time did not have sufficient knowledge to combat the spread of the disease. VHI for example allocates more of its resources such as time and money to educative materials and talk shows. It uses its extensive radio frequencies to reach and educate most of its fans on the facts about AIDS. VH1 has through its programs such as the ‘legend’ and ‘celeb’ shows, promoted the â€Å"kick out† campaign. The campaign had been founded by the Rogers family to help U. S citizens change their lifestyles and accept the fact that people should abandon form sex still they are married. This program and others including its international channels in more than twenty countries are able to reach a wider population hence are in a position to convince and attract listeners. The amount of space and airtime which is being devoted to the fight against HIV/AIDS has increased in the recent past mainly because of the global concerns which are being addressed by our world leaders including the U. S president who has devoted most of the federal funds to fighting the scourge in third world countries. Today, more often than not, you can see that the radio stations are covering the issue with a certain perspective not just for the matter of reporting. More and more radio stations are analyzing the issue for a positive point of view compared to the past when they only reported statistics (Johnson, 2005). FM and AM stations are now looking at issues such as preventing child-mother transmission, treatment, testing, orphans and vulnerable members of the society etc. These are the real issues that affect the society; not just mentioning which of the artists is riding high in music, what did politicians say about the spread of AIDS in Texas, who pronounced what and such sort of things. Conclusion Entertainment channels such as MTV and VH1have the main players in the fight against the spread of HIV/AIDS. The main aim of using such entertainment and music stations is to reach a majority of the youth who are mostly attracted to the music and programs in these stations. Songs on its part has a role to play especially if they contain the messages which encourage people to protect themselves from the disease. The management of such institutions should therefore promote the culture of teaching members of the public on the dangers of contracting HIV/AIDS through their daily programs. References Emad, R. (2006): Role of journalists: Journalists Speak at 18th Annual National, Managed Health Care Congress, UK Johnson, A. (2005): Fighting AIDS through the Media. New York Press, New York

History of the Big Bang Theory Essay -- Historical Science

The strength of the Big Bang theory lies in the evidence for it, not the mechanism used to explain it. Actually, the theory has been revised a great deal since its first proposition and is probably not exactly as you think it is. I'll explain it in the order of historical development. My apologies if this is a bit technical - don't worry if you don't understand it all. The theory was first proposed in the 1930s, based on Edwin Hubble's discovery that distant galaxies are receding. Hubble measured the distances to a large number of galaxies (based on the observed brightness of certain stars within them), and compared these distances with their electromagnetic spectra. As it turned out, more distant galaxies had the features in their spectra (spectral lines) shifted to lower frequencies in a linear manner: that is, more distant galaxies exhibit greater redshifts. The only known mechanism for generating a spectral shift is the Doppler effect, which means that distant galaxies are receding from us. This suggests that in the past, galaxies were much closer to us than they are now: simply extrapolate the motion into the past. As it turns out, if this is performed, it indicates that all galaxies in the observable universe would have been at the same 'location' about 11 billion years ago: that is, all the matter in the universe originated from a single location. This is the (simplified) Big Bang theory. Actually, it's a little more complicated than that: according to general relativity, it's not really that distant galaxies are flying away from us, it's that space itself is expanding, increasing the distance. You can think of the universe as the surface of a balloon, with the balloon constantly expanding. Not everyone believed ... ...e realm of current science. We don't yet have a theory that can handle the conditions present at that time yet. However, from the era of inflation on, high-energy physicists and cosmologists are quite confident of the theory, as crazy as it sounds! In fact, this specific theory makes its own predictions regarding the exact distribution of fluctuations of the cosmic microwave background, which have so far been confirmed, though complete confirmation will have to wait until the MAP and FERMI satellites become operational later in this decade. The bottom line is that historical sciences (in this case, cosmology) can make testable predictions: the existence of background radiation and its properties, the distribution of light isotopes, the presence of galaxy evolution, the age constraint, and so on. The same goes with evolutionary biology, another historical science.

Democracy in America

The Formation of American Identity Morgan Hersha IAH 201 Professor Emily Conroy-Krutz February 21, 2013 Americans pride themselves on their nation and its achievements, but most of all, their freedom. â€Å"Nothing is more wonderful than the art of being free, but nothing is harder to learn how to use than freedom. † It is a blessing to live under such a great constitution and we as citizens should be knowledgeable about where, when, and how it all it began. People are who they are because of the experiences that they have been through throughout their life.This is the same case for America. The United States has formed its identity through experiences, both good and bad. After a long history of both conflict and peace, the United States formed as a union influenced both by European cultures and Native American culture. It all started when Christopher Columbus set sail and him along with the Europeans colonized to America. The Europeans brought their culture and ideas with the m. We Americans just like any culture like to pass on our traditions to the generations to come.The things that I have learned in this class have tied into things today, or at least their origin. The shared history and culture that was developed is still evolving today. During the colonial and revolutionary periods of American history, Native Americans, wars, and European culture all impacted what it meant to be American, and its identity. Native Americans contributed to American identity tremendously. Early American settlers developed many skills that they learned from the Native Americans such as agriculture, language, and even governmental structure.Without the Native Americans it would have been difficult for colonists to be successful and survive. The colonists played a role like a tourist, and the Native Americans acted as guides. Native Americans depended on trade, and they shared this strategy with the colonists. Europeans would send things such as fur in return for things s uch as guns and salt. The French trading company was set up. It was thought the Native Americans receive civilization and Christianity, while the Europeans receive labor and land.This was obviously extremely unfair and the colonists were highly upset over this. The colonists were practically raised by the Native Americans, but once they were able to stand on their own two feet, they took a stand to the Native Americans due to their frustration. During the colonial times of America, multiple wars took place in order to get rid, or displace the Native Americans. During this time the Native Americans were treated horribly. It was their homeland and it was being taken from them, and some were even taken in as slaves.The colonists started to build on the Connecticut River Valley, but the only thing stopping them was the Pequots. At this time is when the colonists and Native Americans decide to unite against the Pequots, starting the Pequot War in 1637. The English set fire to a fort, whi ch burned down the whole thing leaving about 5 survivors. The English believe that their easy victory meant that God was on their side. The English wanted to adopt the women and children and bring them into their own tribes and convert them into Christianity. The Wampanoag Indians did not want to live by the moral code of the Puritans.Massasoit was chief of the Wampanoag, he then died and Wamsuette took over which is when things began to fall apart. The sudden death of Wamsuetta was believed to be the cause the King Phillips war in 1975-1976, said to be the bloodiest war in history. During this war 5,000 Native people did, and Phillip retreated home. Many people argue over the justification of taking the land of the Native America. â€Å"It was a solemn sight to see so many Christians lying in their blood, some here and some there, like a company of sheep torn by wolves. Some say that the colonists came there to express their religion and gain wealth, while others see the colonists as cruel and unfair people. Today Native Americans, or Indians, have been given reservations, or land in order to repay them for what had been taken from them. There is much controversy on what else the Indians receive, but the United States is putting in some effort to justify what they had done. What is warfare? According to Webster’s Dictionary, warfare is the process of military struggle between two nations or groups of nations. Warfare is a part of just about every nation’s history.What influenced the American Revolution? There were a series of events that impacted the way Americans thought and gave them courage to rebel. The Haitian Revolution put thoughts in the Americans head to become free when the slaves rebelled and took Haiti from the French. By 1770’s about 1/5 of the British Empire was made up of Americans. The Sugar Act and Stamp Act were both two occurrences that made the colonists extremely angry, and after mass rioting the act was repealed. Br itain came up with the Townshend Act, which placed import on glass, paint, paper, lead and tea.To enforce the act the British would use blank search warrants and search any building for any reason. The colonists became very upset and scared. As a result of this there were many outbreaks, which led up to the Boston Massacre. With many civilians being killed during the Boston Massacre, this is when the people start to realize that Americans need to be independent. The Americans start to make homespun clothes and homemade food and tea, which starts to bring patriotism, which makes it easy to put together a military.The French come to aid of the Americans by providing cash to help defeat the British. The American Revolution had major impacts. Examples of these impacts include things such as independent states with a centralized government, decentralized colonies to independent states with a central government, formation of a constitution, and separation of church and state, and the rest riction of slavery. This American Revolution plays a very crucial role in who we are as Americans today. The last major impact on American identity is the influence that the British had on the Americans.The United States continues to be dependent on the British for culture and other things showing that America as a nation still followed Britain. Manufacturing has not yet been developed so the Americans are still depending on England to get their goods. America starts to take off when Jedidah Mose, a minister from Connecticut, creates an American geography for classroom use. The Europeans eventually do not have local knowledge about America and start asking for information. Goods start being carried on American ships, which is a symbolic change as a new point in history of the US. America is a land of wonders, in which everything is in constant motion and every change seems an improvement. † The point when Americans are seen as free and equal is when the Empress of China, the f irst US ship to go to China, sets sail. On that same day a ship leaves from New York to go to London, to pronounce peace terms. These actions are not being done by the government, but by merchants, although the people see it as a national action. Americans can now enjoy buying things on their own terms. Americans continue to judge themselves as British, and the English do not respect them.Americans are very eager to always read British reports that are talking about America, and they are very sensitive to this. Americans need to cut ties with British if they want to have their own identity. Between the dates 1810-1830 America shifts between being dependent on the British, and being independent. Native Americans, warfare, and European culture have all been major factors that formed the American identity, and who we are today. Some of our values and trends may have changed throughout the years, but we still hold onto the roots of our culture.It is a blessing to live with freedom, and sometimes people take that for granted. Today, we are just born into the US and we are granted these freedoms, but in the colonial times, they had to fight for it. ——————————————– [ 1 ]. Tocqueville, Alexis D. Democracy in America. N. p. : Penguin Group, 2003. Print. [ 2 ]. Krutz, E. Conroy. â€Å"American Empires, Colonies. † Lecture. Michigan State University. January 10, 2013. [ 3 ]. Krutz, E. Conroy. â€Å"American Empires, Colonies. † Lecture. Michigan State University.January 10, 2013. [ 4 ]. Krutz, E. Conroy. â€Å"Indian Wars and Captivity. † Lecture. Michigan State University. January 15, 2013. [ 5 ]. Krutz, E. Conroy. â€Å"Indian Wars and Captivity. † Lecture. Michigan State University. January 15, 2013. [ 6 ]. Krutz, E. Conroy. â€Å"Indian Wars and Captivity. † Lecture. Michigan State University. January 15, 2013. [ 7 ]. Rowlandson, Mary. The Sovereignty and Goodness of God. N. p. : n. p. , 1682. Print. [ 8 ]. Krutz, E. Conroy. â€Å"French Revolution. † Lecture. Michigan State University. January 15, 2013. [ 9 ]. Krutz, E.Conroy. â€Å"French Revolution. † Lecture. Michigan State University. January 15, 2013. [ 10 ]. Krutz, E. Conroy. â€Å"Tourism, Commerce, and American Identity. †Lecture. Michigan State University. January 15, 2013. [ 11 ]. Krutz, E. Conroy. â€Å"Tourism, Commerce, and American Identity. †Lecture. Michigan State University. January 15, 2013. [ 12 ]. Tocqueville, Alexis D. Democracy in America. N. p. : Penguin Group, 2003. Print. [ 13 ]. Krutz, E. Conroy. â€Å"Tourism, Commerce, and American Identity. †Lecture. Michigan State University. January 15, 2013.

Current Event Fashion Ysl

Paige Restivo Fashion Fundamentals Assignment #2 Current Event Yvan Mispelaere Out as DVF Creative Director September 12, 2012 â€Å"After two-and-a-half years as creative director at Diane von Furstenberg, Yvan Mispelaere is out the door. † (Rosemary Feitelberg) The article I haven chosen was published during fashion week shortly after the DVF spring 2013 runway show. It grabbed my attention because the title claiming creative director Yvan was gone and I knew that the show had just went on. His departure was announced 48 hours after the show.Mispelaere had worked with many designers before DVF, such as Yves Saint Laurent, Chloe, Valentino, Luis Feraud and Gucci just before DVF in march. He was very talented but never known for sticking to one project. Mispelaere was in for the challenge of it, he said earlier in the week, â€Å"I came to DVF to help further the brand’s mission and create a world-class design team. I am confident we have been able to achieve that duri ng my time with the company. I can’t thank Diane enough for the opportunity to work with her and such talented people. The group is now well-positioned for even greater success, and I am eager to take on my next challenge. . I noticed a significant up bringing in Diane von Furstenberg's line shortly after Yvan had joined the team, in past years DVF had been known but not the way it is now. Yvan Mispelaere felt his job was done and it was time for time next. I think the most propionate points of this article was when press had asked von Furstenberg to comment on behalf of his departure nothing but kind words were said. Von Furstenberg thinks he added â€Å"enormous value†, and is more than thankful to have had him join the team to help further them in each direction.Even though Yvan Mispealere had left DVF without a creative director, they are not eager to replace him just yet. Thankfully shortly before Yvan leaving DVF, they had just signed on Joel Horowitz as co-chair man. Down one man, but still have another to help run things smoothly. They are determined to keep DVF growing and becoming more of a world class brand. I enjoyed reading this article because I think drama in the fashion world is interesting, but shortly after analyzing this article I realized there actually wasn't any major drama.Yvan would move on to his next big project, and Diane von Furstenberg was just happy to have had him to help. Closing this article was a comment by von Furstenberg – â€Å"I hope Yvan will immediately put his signature on the collection, I’m curious to see his slant. But it will still be DVF. † Rosemary Feitelberg (2012). Yvan Mispelaere Out as DVF Creative Director. [ONLINE] Available at: http://www. wwd. com/fashion-news/designer-luxury/yvan-mispelaere-out-as-dvf-creative-director-6274810. [Last Accessed September 14, 2012].

A Comparison of Jurassic Park essays

A Comparison of Jurassic Park essays When one reflects on the past two decades of film, many magnificent movies have been put into production. Theyre has been ground-breaking developments in all of the different genre, not to mention in animation and other aspects of film. If we were to list the greatest films of this era, we would find that many of these films are made by one man, Steven Spielburg. Steven Spielburg has directed some of the most spectacular movies of our time. And after watching enough of his works, we begin to realize that Spielburg has a style that can be seen throughout most of his movies. This style of his can be seen in both the movies Jurassic Park series and movies from the Indiana Jones series. Jurassic Park was produced in 1993 and directed by Steven Spielburg. It takes place on a remote island, where a wealthy entrepreneur secretly creates a theme park featuring living dinosaurs that have been created from prehistoric DNA. Before opening the park to the public, the owner(Richard Attenborough) invites a Paleontologists(Sam Neil), a Paleobotanist(Laura Dern), and a Mathematician/theorist(Jeff Goldblum), in order to ease the anxiety of his investors. However, theyre visit is anything but tranquil as the parks security systems break down, and the prehistoric marvels break from theyre containment and retake the food chain. But Jurassic Park hand more than just an interesting story, it was a technological breakthrough, taking a giant leap in the arena of computer graphics and spawning a new wave of film making. It was stunning, awesome, and terrifying all at the same time. Jurassic Park is, if nothing else, one of the most effective plays on an innate human fear ever put to film. It makes us realize how drastically different our lives might be if we werent the top dog on the food chain. Another marvelous film by Steven Spielburg was Raiders of the Lost Ark. This was the ...

Spanish Phrases That Refer to Animals

Spanish Phrases That Refer to Animals Just as the phrase raining cats and dogs doesnt have much to do with the four-legged creatures, neither does the Spanish phrase levantar la liebre have much to do with hares - it has to do with figuratively exposing or shedding light on something. It seems that whatever the language, we like to talk about animals even when were really talking about something else. Here are more than a dozen Spanish phrases, most of them colloquial, that include the names of animals. You can communicate more like a native speaker if you use these phrases - just dont understand or translate them too literally! Caballo (Horse) Someone or something trying to do or be two different things at once can be said to be a caballo entre (like a horse between) those things. Turquà ­a est a caballo entre dos mundos: geogrficamente se ubica entre Europa y Asia, y culturalmente se encuentra desgarrada entre el islam y el Occidente. (Turkey has its feet planted in two worlds: Geographically it is located between Europe and Asia, and culturally it is torn between Islam and the West.) Cabra (Goat) Someone who is crazy, strange or weird can be said to be como una cabra (like a goat). Seguro que pensaron que estaba como una cabra. (Im sure they thought I was loony.) Elefante (Elephant) Como un elefante en una cacharrerà ­a (like an elephant in a pottery shop) is the equivalent of like a bull in a china shop. No entres como un elefante en una cacharrerà ­a. Tà ³mate tu tiempo e intenta recabar la informacià ³n necesaria para conocer la empresa. (Dont start out like a bull in a china shop. Take your time and try to gather the information needed to understand the business.) Gato (Cat) Someone who is extremely lucky by avoiding or recovering quickly from disasters can be said to tener ms vidas que un gato (have more lives than a cat). El joven ciclista demostrà ³ que posee ms vidas que un gato. (The young bicyclist showed he may get knocked down but is never out.) Incidentally, while we often talk about cats having nine lives, Spanish speakers seem to think they have seven or nine. If theres a hidden or secret reason for something occurring, we might say aquà ­ hay gato encerrado (here there is an enclosed cat). Sometimes the phrase is the equivalent of theres something fishy going on. The phrase may have come from centuries ago when money was sometimes hidden in a small bag made of cats fur. Supongo que Pablo se daba cuenta de que aquà ­ habà ­a gato encerrado, pero no sabà ­a nada de nuestro secreto. (I suppose that Pablo noticed that something unusual was happening, but he didnt know anything about our secret.) To do something daring or risky - often when nobody else is willing - is to ponerle el cascabel al gato (put the bell on the cat). Similar expressions in English include to take the plunge or to stick ones neck out. This phrase is quite common in political contexts. Despuà ©s de seis aà ±os de dudas, indecisiones, explicaciones y excusas, el presidente finalmente le puso el cascabel al gato. (After six years of hesitation, indecision, explanations, and excuses, the president finally took the plunge.) Liebre (Hare) Hares were once far more valuable than cats, so dar gato por liebre or meter gato por liebre (providing a cat instead of a hare) came to mean to swindle or dupe someone. Me dieron gato por liebre cuando intentà © comprar mi mà ³vil por internet. (They ripped me off when I tried to buy my cellphone online.) To lift the hare, levantar la liebre, is to reveal a secret or something that had not been known. In English we might let the cat out of the bag. Era la atleta que levantà ³ la liebre del dopaje. (She was the athlete who who exposed the secretive practice of doping.) Lince (Lynx) If someone can see extremely well or is very good at noticing fine details, you can say that person has the vista de lince (lynxs eyesight) or ojo de lince (lynxs eye). Its just as we can talk about someone being or having an eagle eye. The word for eagle, guila, works in these phrases as well. Uno de los voluntarios, que tenà ­a un ojo de lince, descubrià ³ el abrigo de la nià ±a en el bosque. (One of the volunteers, who had eagle eyes, found the girls raincoat in the forest.) Perro (Dog) If you believe someone is lying to you - or, colloquially, pulling your leg - you can respond with a otro perro con ese hueso (to another dog with that bone).  ¿Me dices que estudiaste toda la noche?  ¡A otro perro con ese hueso! (Youre telling me you studied all night? Baloney!) Pollo (Chicken) In English, you might sweat like a hog, but in Spanish its sweating like a chicken, sudar como un pollo. Esa noche sudà © como un pollo. Creo que perdà ­ dos kilos. (That night I sweated like a pig. I think I lost 2 kilograms.) In Colombia, a popular sauce-covered chicken dish is known as pollo sudado (sweated chicken). Tortuga (Turtle) In English, if were slow we might do something at a snails pace, but in Spanish its a turtles pace, a paso de tortuga. Los trabajos para la construccià ³n del nuevo mercado pà ºblico marchan a paso de tortuga. (Work toward the construction of the new public market is proceeding at a snails pace.) Tigre (Tigre) If something is more of the same to the point where it becomes irrelevant or nearly so, you can call it one more stripe for the tiger, una raya ms al tigre or una mancha ms al tigre. Aunque para muchos es simplemente una raya ms al tigre, me importa mucho su compromiso. (Although for many it doesnt make much difference, her promise matters a lot to me.)

Statuses and roles correspond (Sociology) Research Paper

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The New Proposition To Customers Marketing Essay Strategic CRM focuses on the development of a customer-centric business culture. This culture is dedicated to winning and keeping customers by creating and delivering value better than competitors (Buttle, 2009, p.5). The culture is reflected in: Leadership behaviors Design of formal systems of the company (who reports to whom) Myths and other stories that are created within the firm Product-oriented One assumes that consumers choose products with the best quality, performance, design or features. Isaac Andik introduced a new concept characterized by fashion, design, image and a good price-to-quality ration. The companys goal is to dress a young, urban clientele in high quality on the latest trends clothes, at an affordable price. The main reason for the companys success is the satisfaction and loyalty its customers. Exclusive quality control at all stages of the production chain allows the company to assure certain quality standards and consequently customer satisfaction. Production-oriented Mango deals with the whole production process starting from the products design to the reaching the end customers. This process includes designing, manufacturing, distribution and commercialization. In order to keep operating costs low and develop low-cost routs to the market, Mango itself does not manufacture its products; it makes samples and prototypes and then subcontracts to suppliers-manufactures. Collections are mainly produced in China (approximately 45%), Morocco (23%) and in other countries as Turkey, Vietnam or India. Mango launches a total of 4 collections annually. Mango now reduces its products prices by 20%, in order to maintain their market position during the economic instability. Sales-orientated Mango invests in advertising, sales promotion, Public Relation and the social media in order to attract new or current consumers and persuade them to buy. Marketing expenses of Mango are reaching 4 % of the turnover, whereas the main competitor Zara spends only 0,3% of total turnover on marketing. Customer/market-oriented A customer or market-oriented company uses information from its customer and competitor to develop better value proposition. To be up-to-date with the marketplace and customer preferences Mango owns a product distribution department that is responsible for collecting the data from customer and competitor profiles. As a result it defines the most appropriate product that adapts to customer requirements and competitive conditions. One of the most essential leading factors of Mango is putting the customers need and wants at first. The most significant sustainability aspects of Mango are: New proposition to customers According to the Fashionmag (FMAG, 2011), Mango starts a large-scale project, such as Mango City in LicadAmunt that is held by the Catalan brand. This project will take nearly five year to complete and starts mid-February. The centre will consist of 333,000 square meters, where 280,000 assign for companies, 60,000 for service sector and remaining 10,000 for outlet area. In addition Mango had already invested 45 million euros on totally automated logistic center of 24,000 square meters that opened in November 2008. Due to The Hangar that is located near the head office helped the company to triple the previous distribution capacity. Innovations are always present in MANGO. One of the upcoming strategies is launching mens collections (HE by Mango). It is a limited edition (Mango VIP) and by this Mango attracts a new target market and thereby increases profits. The question that arises is whether it is possible to launch an exclusive collection with increased prices while the economy stagnates. However it is still unclear whether or not this collection will attract male customers. Loyal to original Mango exhibits clothes in comfortable stores-boutiques that are part of an international chain. Further the company wants to represent the mindset of a boutique. In order to achieve this goal, own teams of window-dressers, coordinators and supervisors travel around to ensure that all stores (own and franchises) sell the same atmosphere and image. The companys objectives are to dress a young, urban clientele in high quality clothes of latest trends, at an affordable price. The mission is To be present in all the cities of the world. Due to this mission statement Mango managed to open 1200 stores (both franchises and their own) around the world at the rate of three per week (Ceeman, 2009). By the end of 2007 Mango generated profits of 1,020 million Euros out of which exports make up 76%. At that time Mango was employing 7,786 employees (1,850 of which worked in head office). Environmentally friendly The retail engine software of Mango is completely automatic and allows to manage design, supply, manufacture, sales and after sale. The document delivery, control, space reservation and transport management can be done through the IT platforms. Firstly, these innovations help Mango reducing environmental pollution and delivery time. They are fast in use and also speed up distribution of products. Secondly, they reduce the transport costs and finally reduce the infrastructure costs, as the company is growing worldwide. Corruption Mango is against corruption and ready to fight it in all forms, including extortion and bribery. CRM strategy The CRM strategy is a sophisticated action plan that aligns people, processes and technology to achieve customer-related goals (Buttle, 2009, p.65). In order to analyze the current use of customer relationship management strategy the following points should be identified. Situation Analysis Target market Mango mainly serves one specific market segment. The only customer services Mango provides are advices, suggestions, complains and obtaining customers points for improvements. The service is directly provided in the store by specially trained sales personnel. Customer turnover In 2010 Mango has achieved 301 million euro as a domestic turnover and 1.284 billion euro as international one. Customer satisfaction In 2010 a total of 100,157 requests were handled, where 1% was Fax/Letter, 4% Via chat, 32% Telephone calls, 63% E-mail/Website. The sources of this data are consumers, stores, the head office, staff, etc. The main topics were 1% Suggestions, 1% Congratulations, 19% Complaints and 79% Request for Information (MANGO, 2010). Market share Mango is the second-largest exporter in the textile sector. Within Spain Mango has more than 2,000 stores. Moreover the franchise spreads over 140 countries with 10,000 employees working worldwide. The market share of MANGO is 2.6% whereas Zara has 9.8% and HM got 3.2%. Market Offerings The main competitors of Mango are Zara and HM. Due to different style/design offerings every company is having its own success. Channels (direct/indirect channels of distribution) As mentioned before Mango deals with the whole process starting from the products design to reaching the end customers. This process includes designing, manufacturing, distribution and commercialization. Mango itself does not manufacture its products, it makes samples and prototypes and then subcontracts external manufactures. Thereby Mango uses indirect channel distribution, since it does not provide products directly to the consumers. However Mango offers online services. Customers can order directly from the website. Thus the company sells directly by placing huge orders. Cross-sell Up-sell Mango is cross-sell, as it is cloth fashion industry. Up-sell is the sale of one product followed by an active offering of the additional one to the consumer. In contrast to this cross-sell is selling similar or related products to the same clientele. Mango offers over 2,500 styles every season. Furthermore clothes designs slightly differ in order to even more satisfied the customers with the purchase. Thereby Mango uses cross-sell where customer can choose the type, design and the cloth style in a more or less individual manner. Since 2004 Mango had implemented a new direct delivery logistics system that allows products made by suppliers be directly distributed to the stores. It does not require delivery thought the distribution center in Barcelona. Such cross-docking procedure has increased production by 30% in 2007. CRM Priorities Goal Mango requires a CRM strategy in order to reach goals such as cost reduction, revenue enhance and increased customer loyalty/satisfaction. Cost reduction Reduce marketing costs Increase supplier loyalty Increase profit margin Reduce cost of sales Revenue enhance Improve lead quality and conversation Increase acquisition of new customers Increase marketing responses rates Acquire new customers Increase sales revenue Loyalty, Satisfaction Increase customer loyalty Increase customer retention Increase customer satisfaction The overall CRM project has low costs and can result in quick wins, fast returns and if possible with the long-term priorities. Strategic benefits Mango can implement its CRM strategy by developing and improving a customer/market-oriented strategy. As a result the company will be able to provide better customer experiences, improve information flow among the business silos and customer service. Current CRM systems use E-Commerce Catalog Web Storefront Inventory Information Product Information Management Business Process Management Customer Service Community Management Contact Center/Call Center Q/A, Monitoring E-Mail Response Unified Communications Sales Sales Configuration Pricing Management Order Management Lead Management Marketing E-marketing Marketing Resources Management Analytics In-Line, Event Driven Sales, Service, Web Personal Productivity Operational CRM Operational CRM automates and improves customer-facing and customer-supporting business processes (Buttle, 2009, p.7). The main tools of operational CRM are software applications. The software enables Mango to automate marketing, selling and service functions. Marketing automation Marketing automation applies technology which allow marketers to analyze the customer-related data in order to develop, execute and evaluate targeted communications. Event-based/Trigger Marketing Mango arranges seasonal sales for the customers in summer and winter holidays. Seasonal sale is used in order to attract more customers during these periods. Two times annually Mango sets up fashion shows and also runes competitions for young clothing designers around the world. The winners are promised to win a price of 300,000 Euro and the prestige of the collection being sold in mangos stores (Ceeman, 2009). Multichannel Environment In 2011 Mango was able to increase its turnover by 11% and announced plans to expand in 2012. Mango was focusing mainly on Eastern Europe, the Middle East and Asia including Sri Lanka and Cambodia. During that year Mango opened 644 new stores and planned to open new retail outlets 80 in China and 30 in Russia(FMAG, 2012). In order to be on track with all the new changes of the fashion world, Mango invites and cooperates with famous personalities. Mangos idea is to connect the collection with a famous person such as Naomi Campbell or Claudia Schiffer. Some of the models tried their designing skills in Mango collections such as Mila Jovivich and Penelope Cruz. Mango invites famous faces, models and actors to take part in the marketing campaigns. Further the aim is to create intangible extra glamour, beauty and a connection with the celebrities. Sale-force automation Sale-force automation software enables companies to automatically assign leads and track opportunities of selling activities. In order to maintain a constant flow of communication with different media, Mangos press office supplies all information that is needed. For instance in 2010 a total of 200 press communications were carried out and 90 media interviews had taken place (MANGO, 2010). Mango has a centralized organizational structure that means that it avoids investments in facilities and warehouses and has one central office in Barcelona. Due to this fact Mango is strongly committed to the development of new technology platforms that help to be on track with all the selling points, manufacturers and franchises around the world. By using new technology Mango can manage, make decisions and communicate very easily. The retail engine of Mango completely automatic and allows to manage design, supply, manufacture, sale and after sale. With the help of Internet and special software Mango connects with stores and gets constant information on the stock held by each store. Through the computer applications the head office can adjust changes to their franchises. The stock transfers and replacements can be done daily among the stores. The document delivery, control, space reservation and transport management can be done through the IT platforms. These innovations are helping Mango in firstly, reducing delivery time and are fast in use and also speed up distribution of products. Secondly, they reduce the transport costs and thirdly reduce the infrastructure costs, as the company is growing worldwide. In addition Mango also rolled out a system based on a B2E (Business to Employee) portal that helped improving their internal business processes. Mango uses and services its own IT department. The team consists of 200 telecommunication engineers who are responsible for innovations that are being used on a daily basis. The IT platforms are improved or changed every 2 to 3 months by both the top executives and IT department. Service Automation Service automation allows to manage its service operations through the call center, web or face-to-face (Buttle, 2009, p.9). Stores It is in the organizational priorities to provide service to customers. Every store provides advices, suggestions to consumers and is also open to consumers complaints, suggestions and opinions. Mango can therefore more efficiently adapt to the wishes of its customers. The customer service is directly provided to consumers by well-trained personnel. The employees of Mango are ready to face challenges in offering an excellent service to the customers and find the solution to their needs and wants. Central offices Central offices include specialized customer service that is ready to respond and cooperate with any enquiry issues. The customer service is offered in five different languages such as Spanish, English, French, German and Catalan. In 2010 the total of 100,157 requests were handled, where 1% was Fax/Letter, 4% Via chat, 32% Telephone calls, 63% E-mail/Website. The sources of these varied direct from consumers, from stores, from head office staff, etc. The main topics were 1%Suggestions, 1% Congratulations, 19% Complaints and 79% Request for Information (MANGO, 2010). Analytical CRM Analytical Customer Relationship Management (CRM) focuses on capturing, storing, extracting, integrating, processing, interpreting, distributing, using and reporting customer-related data in order to enhance customer and company value (Buttle, 2009, p. 11). Mango currently does not keep track of the customers, as other companies do. At first Mango was only distributing one product line of classic female clothes. As mentioned earlier they have opened a new line of HE, which is a male clothes line. They do not use different approaches and systems to analyze customer behavior, but they have established a successful operational and strategic campaign to win more customers and keep the companys identity within them. Competitors ZARA The biggest competitor of Mango is the Spanish retailer Zara. The current largest retail exporter in Spain dominates the retail market. This success comes from different business decisions made. Zara was founded in 1975 by Amancio Ortega and Rosalà ­aMera. It was the first chain store of the holding company Indetex group. The international break-through was going rapidly in the 80s and soon Zara became a pioneer in the affordable fashion industry. Today the brand has a total of 1,671 chain stores all over the world. What makes Zara distinctive is that until now the no commercial policy is still applicable. The manufacturing and distribution of the products is also unusual. Zara designs, manufactures and distributes its products unlike most retail stores for example Mango. Management autonomy Chain stores have usual little autonomy in deciding which products to display or to put on sale. However the Zara chain stores are given the opportunity to decide themselves which products to display or even put on sale. The headquarters can then ship the quantity of the products demanded. The shop managers of each facility are deliberately chosen for their business knowledge. Because of this autonomy each chain store has a unique product assortment. CRM strategy The customer relationship management of Zara uses the Infor ERP software system. This system creates growth and loyalty through continuous customer dialogue. The Infor software system is chosen because it increases the chances of customer retention, increasing revenue, building loyalty and improving the chances of making new offers. The Infors ERP software system stands for enterprise resource planning. The usage of internet is required for several programs for example: e-business systems. This software has the following characteristics: An integrated system that operates in real time (or next to real time), without relying on periodic updates A common database, which supports all applications. A consistent look and feel throughout each module. Installation of the system without elaborate application/data integration by the Information Technology (IT) department The information Technology department uses IT- implementation and models to collect a large database of made sales. Zara uses the database information for customer profiling and analyzing the purchasing patterns of customers to target more accurately. The sales data are copied and given to the headquarter. Each terminal of each outlet has a floppy disk where all the sales data are saved. With the help of statistical calculation the IT department can also determine the average customer visit during a year. The outcome was that an average Zara customer visits the store on average 17 times a year in comparison of  ¾ of the customers of competitors. The purchasing patterns of customers can fluctuate and their demands. The purchasing department can quickly respond because of the customer tracking. Zara makes also usage of the Geographic information System (GIS). This system gives multiple access from varied geographical locations simultaneously. Conclusion Zara uses all these customer relationship management tools to gain competitive advantages over competitors. Considering all the different elements it can be concluding that the CRM strategy review is positive. These implementations had been introduced years ago and the results are still influencing the profit. HM Another direct competitor is HennesMauritz (HM). The company was founded by ErlingPersson in 1947. The company expanded their offers in 1960 by adding menswear. HM is the second largest global retailer. The brand owns 2629 outlets worldwide. Just like Zara HM is known for its fast-fashion clothing for women, men, teenagers and children. Customer experience HM makes usage of loyalty cards and a customer club to enhance the customer experience. Every customer can get a loyalty card and over an amount of time a certain discount can be earned. The company also launched a recent mobile marketing campaign that include SMS coupons and advertisement of sales as add banner. Customers can also win a free gift card with a mobile competition. CRM strategy HM uses collaborative customer relationship management to fulfill the customers demand. The company collaborates with several freelance designers to create a wide assortment. HM also uses analytical CRM by collecting customer related data. A few examples are the web shop and ordering a catalogue. Contact information is gathered and saved in databases. In case of sale customers get a notice or receive a new catalogue with the discounts. Collaborative CRM The collaborative part of CRM is used to describe the strategic and tactical arrangement of separate departments of a company, to attract, interact and develop the customer service. Collaboration ensures that people, processes and technologies are used in the most efficient and effective way to serve the customers in the most satisfactory way and maximize the profitability and revenues (Buttle, 2009, p.11). Mango is committed to creating and maintaining a team of people who are professional, motivated, flexible and capable to adapt changes in order to get Mango as close as possible to the maximum number of customers. The average age of staff within the organization is 29 years. Managers take care of personnel service such as internal promotion and continuous trainings. The stores in general have high staff turnover due to the fact that workers are mainly students/temporary workers, although the structural personal is very stable. Within the departments of Mango elections for representatives take place. The elected person is responsible for collecting all ideas and suggestions during the meetings. Afterwards they pass on and debate proposals in the meeting with the management, shareholders and administrators. The news are published and communicated to all the employees via the companys internal newsletters. As statistics shows that 95% of proposals lead to specific changes, that can vary from modification in working hours, increase and improvement of services, security improvement etc. There are as well other ways of contributing ideas within the company such as brainstorming or the suggestion box which can lead to the improvements in the company. Financial situation Financial Introduction Mango is a for-profit organization with the huge potential and the strong present situation. Financial situation highlights the successfully chosen CRM strategy, by focusing on maximizing profits and minimizing costs. Turnover http://www.mango.com/web/oi/rcs/mangoMundo/grafica1.jpg : Revenue for the consolidated group MANGO/MNG in (MANGO, 2010). Since 2002, Mango increases its revenues, last year the Group registered an increase of 11%. Indeed, in 2011, The Mango chain enjoyed revenues of 1 620.7 billion euro. The consolidated Group (Mango Holding) revenues were 1  240 billion euro. Forecasting : Turnover Mango Chain (Millions à ¢Ã¢â‚¬Å¡Ã‚ ¬) Forecasting is rather favorable. The group is expected reach the threshold of 2 000 billion by 2014.That representing approximately an increase of 23%. http://www.mango.com/web/oi/rcs/mangoMundo/grafica2.jpg : Turnover for MANGOschain store The figures of the graphs above show the weight of franchises in the Groups total sales. More than 70% of sales are made through franchises. The expansion of Mango abroad has donated smoothly. Today the group has more than 2400 stores across 140 countries. The franchise system Mango plans to enter countries which represent a market of the future such as China, where leaders see a potential 1,000 stores. The main objective of Mango is to be present in all the cities in the world. The President, IsakAndic, stated in 2010, the aim to double in size by 2014. And in the world, this is 3000 stores that leaders want to exploit in 2020. The project launched in 2011 seems promising, 644 stores were opened around the world. In 2012, the group plans to open 400 to 500 stores internationally, but especially in Europe where the brand intends to strengthen its position (LeFigaro, 2012). And this is the franchise system which is often used in some countries as management systems are different from those of the group. The choice of deductibles allows people to remain independent in their management while maintaining consistency at a global level. International sales already account for 82% of the activity according to the latest figures. Internet sales Internet sales are not to be overlooked either. In 2011, Internet sales reached 36.2 million à ¢Ã¢â‚¬Å¡Ã‚ ¬, representing an increase of 72%, the figure expected to double by 2012. The group expects a net sales growth of over 30% in 2012 due to the expansion of its network (LesEchos, 2012). Staff and distribution To support the expansion of its chain, the group plans to hire more staff. Mango outsources 40% of production in China and Vietnam, 20% in Morocco and the rest of Europe. Distribution system in place (SLM) can manage 5-7 times faster than the competition. The system incorporates the principle of responsiveness (speed, technology and information) at any time to have the goods needed, on the basis of sales forecasts. It allows you to sort and distribute 30,000 items per hour. This is how Mango ensures the production and distribution of 90 million items per year. Mango also takes a new turn and continues its development strategy by diversifying its offers. After the woman, the man (HE) (LSA, 2008) and accessories (Touch) lines and sports lingerie, youth will emerge by the end of the year. Customer Relationship Management Recommendation Customer Relationship Management is one of the critical and essential key aspects of developing a profitable customer relationship. Enhancing consumers applies assessing customers satisfaction, maintaining company open to consumers, two-way communication, being aware and being able to adapt to the consumers changing wants and wishes (Buttle, 2009, p. 127). Dissatisfied customers negatively affect the company in two different ways. On the one hand they represent direct losses in revenues, but on the other hand their dissatisfaction spreads via word of mouth which consequently damages the image of the company. Therefore it is essential to keep customers happy and satisfied. As a result of properly managed customer relationship, CRM brings a number of benefits. First of all an increase in market share as they have a positive attitude towards the company. As a consequence of customer satisfaction the customer long-term relationship will be established. This will lead to companies long-term profitability and sustainability, known as customer lifetime value (CLV ) (Buttle, 2009, p. 141). CRM recommendation Mango has a strong market position and profitable current financial situation. The following recommendations are given in order to enforce the image of Mango and lead the competitors. Mango should value their customers and it is significant to know, that the lost customer could cost 10 times as much to get back. Thereby building profitable customer relationships is more important even when it costs 5 to 6 times more money to attract new customers than to retain old ones. Keep track of consumers Since Mango does not have a database of customers, it is difficult to keep track of the customer flow and their purchasing preferences. Because it is very important to know exactly what customers want, Mango is recommended to use the IT system that allows to identify the general needs and wants of their customer base. It will help in to improve and will make customers taken care of by Mango. Loyalty cards Aside from the advanced IT system Mango can make regular clients feel special by identifying and treating them in a superior way. Therefore Mango should introduce loyalty cards. With the help of such techniques not only the CLV will be increased. Further the implementation of these benefits will attract current customers to be loyal and will tract new ones. Treating loyal and current customers in an efficient way can create a positive image of the company and can result in positive word-of-mouth promotion. Closer to consumers Mango can also offer an opportunity to customers to give feedback. This can be done via the official Mango website, so every form will be automatically proceeded. No extra costs are involved since it is online form. In addition to feedback concerning the quality of service, customers can share their wishes upon new design and style ideas for the upcoming collection. This will strengthen Mangos customer relationships and improve a two-way communication. Active-go public Customers are always interested in taking part in variety activities of their favorite companies. By arranging more fashion weeks that are either organize or sponsored by Mango even closer customer relationship and loyalty can be enforced. Also customers can organize events such as flash mobs, via social media -Facebook groups, buzz marketing, photo shootings in new collections and winning prices etc. CRM four stages Strategic The mission, vision and strategic goals are to be closer to consumers by creating a positive image and two-way communication. The customer-centricity focuses on customer needs and wants. Operational New customer operating system will allow to serve consumers fast and efficient. Analytical New communication techniques will allow the company be closer to customers and will provide enhance and efficient communication flow. This can be done mainly through the loyalty systems both online and via public events. Collaborative Since the major communication with consumers will take place via the online services, the communication flow would not cost as much. Online feedback forms and an IT customer database system will serve this purpose. Reference Literature Book: Francis Buttle (2009). Customer Relationship Management:concept and technologies (2nd ed.) Published by Elsevier Ltd, Oxford. Annual report: MANGO(2010), Sustainability Annual Report [Online]. Available: http://www.mango.com/web/oi/servicios/company/IN/empresa/rsc/memoria2010.pdf [2012, Oct. 15]. Hyperlinks: Ceeman (2009), MANGO, populazing fashion [Online]. Available: http://www.ceeman.org/data/files/Teaching_cases/teaching_case__ricart_kordecka_mango_popularizing_fashion_2009.pdf [2012, Oct. 15]. FMAG (2011), Mango to build a Mango City [Online]. Available: http://uk.fashionmag.com/news-150520-Mango-to-build-a-Mango-City [2012, Oct. 15]. FMAG (2012), Mango reduces its prices by 20% [Online]. Available: http://uk